IT Leads Generation White Papers

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IT Leads Generation White Papers (View All Report Types)

An Introduction to ABM Scoring sponsored by Informa TechTarget WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring. Posted: 08 Feb 2021 \| Published: 19 Jul 2019 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Why CRM? The Business Case for Customer Relationship Management sponsored by Oracle Corporation WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction. Posted: 02 Mar 2007 \| Published: 01 Jul 2006 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Service \| Lead Generation \| Routing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| TCO

CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness sponsored by FrontRange Solutions Inc. WHITE PAPER: Compare the performance differences between firms with well a defined and CRM supported sales process verses those without optimized sales strategies. Discover the most dramatic areas of performance gain and the impact on sales effectiveness. Posted: 22 Nov 2006 \| Published: 26 Dec 2005 TOPICS: Business Performance Management \| CRM \| CRM Best Practices \| CRM Hosting \| Lead Generation \| ROI \| Sales Force Automation \| Sales Information Systems

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales sponsored by Oracle Corporation WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. Posted: 19 Sep 2008 \| Published: 19 Sep 2008 TOPICS: B2B \| B2C \| Collaboration \| Lead Generation \| Sales Channels \| Sales Representatives \| Social Networking

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Buying BANT Important considerations when sourcing high-quality leads externally sponsored by Informa TechTarget WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization. Posted: 08 Feb 2021 \| Published: 27 Feb 2020 TOPICS: Marketing

Account-Based Marketing Will Fail Without Organizational Alignment sponsored by Informa TechTarget WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems

AT&T Business Continuity Survey: 2008 sponsored by AT&T Corp WHITE PAPER: The goal of this business continuity survey was to learn what these executives were doing about business continuity, and how it figured in their overall IT strategy. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: Backups \| Business Continuity Planning \| Business Processes \| Business Systems \| Disaster Recovery \| Risk Management \| Security

The Path toward Pervasive Business Intelligence at Ferrari North America sponsored by Tableau Software WHITE PAPER: Organizations in all industries and of all sizes are turning to business intelligence (BI) and data warehousing (DW) technologies and services to either automate or support decision-making processes. Posted: 02 Dec 2008 \| Published: 02 Dec 2008 TOPICS: Business Intelligence \| Business Processes \| Data Integration \| Data Warehouses \| IT Departments \| OLAP

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis