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How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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The growing bifurcation of the marketplace between the two extremes of product commodity and customer needs-based solutions will make rapid losers and winners across different industries.
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The core objective of a good inventory management system is to provide the best possible customer service within the restraint of the lowest practical inventory costs.
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Read this paper to learn how you can ensure significantly faster access to the Microsoft applications your users depend on. Download this complimentary guide to discover how an integrated advanced delivery solution can help you.
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Today, virtualization can enhance nearly every aspect of an IT infrastructure: servers, operating systems, applications, storage, data and networks.
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the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
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This eBook discusses how SOA can be used to overcome business process inefficiencies. Explore practices for effectively implementing SOA and developing service-oriented applications.
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This white paper discusses how to create a flexible infrastructure through the implementation of an SOA and alignment of business processes with strategic goals to overcome the challenges associated with the rapidly changing business world.
