Marketing Automation Reports

WEBCAST: The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.

Posted: 24 May 2018 | Premiered: May 23, 2018

ANALYST REPORT: A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.

Posted: 08 Feb 2021 | Published: 31 Aug 2020

EBOOK: TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.

Posted: 08 Feb 2021 | Published: 31 Dec 2018

RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

Posted: 08 Feb 2021 | Published: 18 Apr 2019

EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.

Posted: 08 Feb 2021 | Published: 10 Apr 2019

WEBCAST: Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.

Posted: 03 Sep 2019 | Premiered: Sep 3, 2019

EZINE: In this week's Computer Weekly, as IT leaders start to implement GenAI in their organisations, we look at the experiences of one early adopter. Our latest buyer's guide examines the key security trends for 2024. And Microsoft's head of identity talks about a future without passwords. Read the issue now.

Posted: 05 Feb 2024 | Published: 06 Feb 2024

WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.

Posted: 08 Feb 2021 | Published: 24 Oct 2019

SOFTWARE DEMO: View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.

Posted: 03 Nov 2008 | Published: 31 Oct 2008

WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.

Posted: 03 Apr 2009 | Published: 01 Aug 2008