Decoding ABM: Simple data-driven strategies for successful ABM
sponsored by Informa TechTarget
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 08 Feb 2021 | Published: 09 May 2019
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Marketing software moves closer to centre of the CIO's vision
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
Posted: 15 Mar 2021 | Published: 15 Mar 2021
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Today’s Market Realities Require New Demand Gen Strategies
sponsored by Informa TechTarget
EBOOK:
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
Posted: 08 Feb 2021 | Published: 03 Nov 2020
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Part 7: Lead Scoring and Action Triggers
sponsored by Informa TechTarget
EGUIDE:
Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
Posted: 08 Feb 2021 | Published: 10 Jan 2020
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Digital Transformation: Part I
sponsored by TechTarget ComputerWeekly.com
PRESENTATION:
In this presentation from our CW500 event, director of digital architecture and transformation Chris Boyd explains how Telefonica tackled the challenges of delivering people, cultural and organisational change.
Posted: 08 Feb 2021 | Published: 17 Mar 2016
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Marketing analytics, big data and ethics
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit. For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.
Posted: 08 Feb 2021 | Published: 03 Apr 2018
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Why More High-Performance Companies Are Depending on Intent Data
sponsored by Informa TechTarget
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 08 Feb 2021 | Published: 27 Sep 2019
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Under Armour Improves Performance of SAP Data Loading with Winshuttle
sponsored by Winshuttle, LLC
CASE STUDY:
Winshuttle streamlined Under Armour's seasonal product creation process, reducing manual data entry by 80% while empowering end-users to run data transfers without excessive IT intervention.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Evolution Vs. Revolution: Driving B2B Efficiencies Forward with People, Processes and Technology Tools
sponsored by SEEBURGER
WHITE PAPER:
B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration.
Posted: 27 Oct 2008 | Published: 27 Oct 2008
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Critical Technologies for Compliance and Risk Management
sponsored by Siperian, Inc.
WHITE PAPER:
Due to the financial meltdown in the mortgage-backed securities industry, new compliance requirements will be implemented. Read this paper to find out how organizations can ensure compliance with stricter regulations and manage risk appropriately so the business does not slip into non-compliance resulting in negative publicity or punitive fines.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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