WHITE PAPER: B2B technologies and processes should reflect how B2B buyers buy — as buying groups. In this brief, discover how organizations can operationalize buying groups using currently available sales force automation (SFA) system functionality.

Posted: 02 Aug 2021 | Published: 02 Aug 2021

WHITE PAPER: In this brief, explore the concept of account-based selling in the B2B market, and learn how to define the conditions that must be in place to realize the desired return on effort and investment. Download the brief here to start learning.

Posted: 29 Jul 2021 | Published: 29 Jul 2021

RESOURCE CENTER: This short webinar is designed to offer practical insights to tech vendor marketing and sales professionals on the state of global DevOps adoption across today’s enterprise organizations. Tune in here.

Posted: 29 Jul 2021 | Published: 29 Jul 2021

ANALYST BRIEF: In this exclusive Forrester report, explore the importance of standardizing service-level agreements (SLAs).

Posted: 28 Jul 2021 | Published: 28 Jul 2021

RESOURCE CENTER: In this e-book, explore how, through a shift in thinking and close collaboration between teams, Sales and Marketing together can develop High-Value Offers (HVO) to deliver stronger, more impactful engagement with the accounts that matter most.

Posted: 28 Jul 2021 | Published: 28 Jul 2021

BRIGHTTALK: Many companies are trying out purchase intent data, but are unsure of how to adjust or optimize what they’re doing to deliver better results faster. View this webinar for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on.

Posted: 14 Jul 2021 | Published: 14 Jul 2021

WHITE PAPER: Managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners. In this e-book, learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue and create a salesforce multiplier effect here.

Posted: 25 Jun 2021 | Published: 25 Jun 2021

WHITE PAPER: In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.

Posted: 14 Jun 2021 | Published: 14 Jun 2021

WHITE PAPER: In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT (budget, authority, need, timing) and how to overcome challenges to better qualify leads and maximize productivity. Check it out now.

Posted: 10 Jun 2021 | Published: 10 Jun 2021

WHITE PAPER: Google’s decision to eliminate third-party cookies sent a shockwave through the advertising industry. The changes will prevent organizations from leveraging third-party data to run targeted campaigns and as a result more marketers will turn to brand advertising to reach prospects. Open this e-book to learn more.

Posted: 10 Jun 2021 | Published: 10 Jun 2021

EBOOK: Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy.

Posted: 09 Jun 2021 | Published: 09 Jun 2021

WEBCAST: This webinar proves the key to more revenue is not more touches, but improving quality of every touchpoint you do have. See how, with just a 5% improvement with each interaction, you can increase your chances of winning a deal 67%. Watch now to get key insight and guidance.

Posted: 03 Jun 2021 | Premiered: Jun 3, 2021

RESOURCE: Intent data is only as good as its source and the quality of signals that inform it. This infographic shows what attributes make up a strong intent signal, so you can confidently identify real purchase intent. Download your copy to learn more.

Posted: 03 Jun 2021 | Published: 03 Jun 2021

EBOOK: Is your intent data being leveraged by sales teams to uncover new opportunities in their named target accounts? With the right data sources and support, strategic sellers can more productively cover their assignments and deliver more revenue growth. Download this eBook to learn how.

Posted: 27 Apr 2021 | Published: 27 Apr 2021

WEBCAST: Join VP of Market Insights Jon Brown as he dives deep into TechTarget’s 2021 North American Media Consumption research to deliver essential insight for refining content and engagement strategies for maximum impact. Get the buyer intelligence you need to make more shortlists and accelerate key deals in your market.

Posted: 26 Apr 2021 | Premiered: Apr 26, 2021

EBOOK: Download “Closing the Loop on ABM Revenue in 2021” today to see how you can apply ABM principles and maturing capabilities in new ways to maximize value delivery and revenue across more accounts.

Posted: 07 Apr 2021 | Published: 07 Apr 2021

EBOOK: Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.

Posted: 07 Apr 2021 | Published: 07 Apr 2021

WEBCAST: This OnDemand webinar, features Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO TechTarget. Watch as they discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts. Tune in to learn more.

Posted: 15 Mar 2021 | Premiered: Mar 4, 2021

ANALYST BRIEF: To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.

Posted: 15 Mar 2021 | Published: 03 Mar 2021

ANALYST BRIEF: In this Forrester brief, learn about the SiriusDecisions B2B Buyer Signals Framework and how it helps organizations identify the required signals and signal sensors for executing successful marketing programs and tactics.

Posted: 15 Mar 2021 | Published: 03 Mar 2021

WEBCAST: This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.

Posted: 15 Mar 2021 | Premiered: Feb 23, 2021

EBOOK: Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.

Posted: 15 Mar 2021 | Published: 19 Feb 2021

EBOOK: In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.

Posted: 08 Feb 2021 | Published: 13 Jan 2021

EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.

Posted: 08 Feb 2021 | Published: 30 Dec 2020

WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.

Posted: 08 Feb 2021 | Premiered: Dec 29, 2020