WEBCAST: Tune in to this webinar, featuring expert insights from Demand Gen Report’s Andrew Gaffney and TechTarget CMO John Steinert, to explore how the best sources of purchase intent data are combining with more intelligent approaches to help B2B marketing & sales teams.

Posted: 02 Aug 2022 | Premiered: Aug 2, 2022

WEBCAST: Tune in to this TechTarget webinar for a close look at how to attract more new buyers and bind existing customers through a focus on customer centricity that goes far beyond modeled personas.

Posted: 30 Jul 2022 | Premiered: Jul 30, 2022

WEBCAST: Tune in to this webinar to explore the latest research on where your IT buyers plan to invest for 2022 and why.

Posted: 30 Jul 2022 | Premiered: Jul 30, 2022

EBOOK: Tap into TechTarget's insights on creating highly engaging content in this e-book, and take a dive into the secrets gleaned from over 100,000 demand gen campaigns.

Posted: 29 Jul 2022 | Published: 29 Jul 2022

EBOOK: Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.

Posted: 29 Jul 2022 | Published: 29 Jul 2022

EBOOK: Tap into TechTarget's insights on creating highly engaging content in this e-book, and take a dive into the secrets gleaned from over 100,000 demand gen campaigns.

Posted: 28 Jul 2022 | Published: 28 Jul 2022

INFOGRAPHIC: Take a look at this infographic to learn how—using real purchase intent data—teams can develop a more effective email nurturing strategy that engages prospects better by connecting the topics relevant to them and the solutions you sell.

Posted: 27 Jul 2022 | Published: 28 Jul 2022

EBOOK: In this e-book, global digital workspace leader Citrix shares how it is winning with strategies that identify, influence and deliver opportunities from existing and net-new ABM accounts. Download your copy to learn more.

Posted: 07 Dec 2021 | Published: 08 Dec 2021

EBOOK: 82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.

Posted: 06 Dec 2021 | Published: 06 Dec 2021

WHITE PAPER: While there are now more total touches across a buyer’s journey, there’s also been a reduction in the time available for meaningful sales interaction. In this infographic, explore how—by acknowledging the problem and implementing real intent data—your high-velocity teams can eliminate bad touches and realize the benefits of more relevant outreach.

Posted: 03 Dec 2021 | Published: 03 Dec 2021

EBOOK: To compete for pipeline in their markets, companies have had to add more and more SDRs to their prospecting program. This e-book, The Frightening Realities of Your SDR Program ... and What to Do About Them, explores recent research that highlights key failures and how to go about solving them. Download your copy to get started.

Posted: 03 Dec 2021 | Published: 03 Dec 2021

EBOOK: Cybersecurity vendors that have found success while weathering the many changes occurring across the landscape have one thing in common: they put their customers at the center of everything they do. Download this e-book to gain insights to help you take advantage of the market.

Posted: 03 Dec 2021 | Published: 03 Dec 2021

RESOURCE: In this expert guide to Password Security Guidelines, learn how you can keep your enterprise safe by improving your password policies today. We ask you to participate in our Security Market Research Program to receive a free download of the guide.

Posted: 04 Oct 2021 | Published: 12 Jun 2019

RESOURCE: Implementing zero trust requires creating detailed policies and devising certain "hoops" through which those wanting access to critical infrastructure must jump. Not an easy task. Luckily, searchSecurity is here to help. Participate in our IAM research program for access to our guide, Implementing a Zero-Trust Approach to Network Security.

Posted: 04 Oct 2021 | Published: 04 Feb 2020

WHITE PAPER: There are many ways an opportunity can go sour—in some cases it’s out of Sales’ hands. But other times, it’s caused at least partly by bad interaction. Buyers identified 6 behaviors that are “immediate killers”. Discover the 6 here.

Posted: 20 Aug 2021 | Published: 20 Aug 2021

RESOURCE CENTER: Join Jon Brown, VP & Publisher of Market Insights at TechTarget, as he explores how AI, automation, hybrid cloud, remote work, edge computing, and enhanced security impact systems management solutions buyers—and how they’re responding. Tune in to the conversation here.

Posted: 20 Aug 2021 | Published: 20 Aug 2021

WHITE PAPER: When it comes to identifying and unifying buyers, tech sellers face an uphill battle. The recent acceleration of virtual selling has only amplified their pain. Read on to learn how Sales and Marketing organizations can better identify and bring buying teams together so sellers can more effectively engage their target accounts.

Posted: 05 Aug 2021 | Published: 05 Aug 2021

WHITE PAPER: In this B2B Buyer Persona Framework, explore how B2B buyers differ from B2C personas, B2B functional and emotive attributes, and much more. Save the exclusive Forrester framework here.

Posted: 04 Aug 2021 | Published: 04 Aug 2021

WEBCAST: The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. Now, companies are trying purchase intent data but are unsure of how to adjust or optimize effectively to deliver better results faster. Watch this webinar to learn how to address these challenges head-on.

Posted: 02 Aug 2021 | Premiered: Aug 2, 2021

WHITE PAPER: In this report, explore the Forrester Insights-Driven Targeting Spectrum, gain a comprehensive view of 6 sequential capabilities to more effectively target buyers, and discover the best guidelines to ensure evolving levels of data maturity.

Posted: 02 Aug 2021 | Published: 02 Aug 2021

WHITE PAPER: B2B technologies and processes should reflect how B2B buyers buy — as buying groups. In this brief, discover how organizations can operationalize buying groups using currently available sales force automation (SFA) system functionality.

Posted: 02 Aug 2021 | Published: 02 Aug 2021

RESOURCE: Explore some of the key lessons we've learned from SolarWinds, and tips for applying them to your supply chain, in our expert guide—which you can download after a brief survey.

Posted: 30 Jul 2021 | Published: 31 Jul 2021

WHITE PAPER: In this brief, explore the concept of account-based selling in the B2B market, and learn how to define the conditions that must be in place to realize the desired return on effort and investment. Download the brief here to start learning.

Posted: 29 Jul 2021 | Published: 29 Jul 2021

RESOURCE CENTER: This short webinar is designed to offer practical insights to tech vendor marketing and sales professionals on the state of global DevOps adoption across today’s enterprise organizations. Tune in here.

Posted: 29 Jul 2021 | Published: 29 Jul 2021

ANALYST BRIEF: In this exclusive Forrester report, explore the importance of standardizing service-level agreements (SLAs).

Posted: 28 Jul 2021 | Published: 28 Jul 2021