WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.

Posted: 08 Feb 2021 | Published: 08 Dec 2020

WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.

Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

WEBCAST: Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.

Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.

Posted: 08 Feb 2021 | Published: 03 Nov 2020

EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.

Posted: 08 Feb 2021 | Published: 03 Nov 2020

EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable

Posted: 08 Feb 2021 | Published: 21 Oct 2020

WEBCAST: Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.

Posted: 08 Feb 2021 | Premiered: Sep 30, 2020

EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

Posted: 08 Feb 2021 | Published: 11 Sep 2020

WEBCAST: Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.

Posted: 08 Feb 2021 | Premiered: Sep 11, 2020

ANALYST REPORT: A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.

Posted: 08 Feb 2021 | Published: 31 Aug 2020

WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

Posted: 08 Feb 2021 | Premiered: Aug 10, 2020

WHITE PAPER: Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.

Posted: 08 Feb 2021 | Published: 05 Aug 2020

WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.

Posted: 08 Feb 2021 | Premiered: Jul 20, 2020

WEBCAST: This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.

Posted: 08 Feb 2021 | Premiered: Jul 7, 2020

RESOURCE: With COVID-19, many organizations have postponed investment plans, and instead shifted focus to transitioning to remote work quickly. What about your organization? Tell SearchContentManagement in their brief-multiple-choice survey. Click here to get started.

Posted: 08 Feb 2021 | Published: 01 Nov 2020

EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

Posted: 08 Feb 2021 | Published: 25 Jun 2020

EBOOK: Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.

Posted: 08 Feb 2021 | Published: 10 Jun 2020

RESEARCH CONTENT: Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.

Posted: 08 Feb 2021 | Published: 09 Jun 2020

RESOURCE: Have your storage priorities shifted as the year progresses during the COVID-19 pandemic? Let us know in our multiple-choice storage survey and you'll get access to 5 free guides on topics like the hybrid cloud, NVMe, multi-cloud management, and more.

Posted: 08 Feb 2021 | Published: 05 Aug 2020

WEBCAST: Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.

Posted: 08 Feb 2021 | Premiered: Jun 1, 2020

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 08 Feb 2021 | Published: 29 May 2020

EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

Posted: 08 Feb 2021 | Published: 15 May 2020

WEBCAST: Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.

Posted: 08 Feb 2021 | Premiered: May 15, 2020

WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.

Posted: 08 Feb 2021 | Published: 06 May 2020

EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.

Posted: 08 Feb 2021 | Published: 07 May 2020