Ad Effectiveness White Papers

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An Introduction to ABM Scoring
sponsored by Informa TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

Informa TechTarget

Moving From Leads to Buying Groups in One Easy Step
sponsored by Informa TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 08 Feb 2021 | Published: 06 May 2020

Informa TechTarget

Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by Informa TechTarget
WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 08 Feb 2021 | Published: 27 Feb 2020

TOPICS:  Marketing
Informa TechTarget

Optimizing Customer Retention Programs
sponsored by Portrait Software
WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
Posted: 16 Dec 2008 | Published: 16 Dec 2008

Portrait Software

The New Face of IT Service Management: Aligning Business, Development and Operations Teams for Strategic Advantage
sponsored by IBM
WHITE PAPER: This research shows that a lack of trust in IT's ability to deliver business value is one of the biggest hurdles that enterprises face in bringing IT and business closer together.
Posted: 13 Feb 2009 | Published: 13 Feb 2009

IBM

PeopleSoft Testing
sponsored by Hexaware Technologies
WHITE PAPER: The PeopleSoft Testing Accelerator Kit reduces the overhead of traceability and brings in the concept of reusability.
Posted: 20 May 2008 | Published: 01 Mar 2008

Hexaware Technologies

Master Data Management: Effective Data Governance
sponsored by IBM
WHITE PAPER: This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model.
Posted: 09 May 2008 | Published: 01 Nov 2007

IBM

HP Virtualized Infrastructure Solutions for mySAP™ Business Suite - A Roadmap to Increased Flexibility and Manageability of Your SAP Landscape
sponsored by Hewlett Packard Enterprise
WHITE PAPER: The HP Virtualized Infrastructure Solutions for mySAP Business Suite provide the infrastructure components, management tools, and best practice methodologies to implement and operate SAP's Adaptive Computing infrastructure.
Posted: 02 Jul 2008 | Published: 01 Apr 2005

Hewlett Packard Enterprise

Strategies for Profitable Growth - Aerospace & Defense Manufacturing
sponsored by SAP AG
WHITE PAPER: Examine the comprehensive strategies, solutions, and best practices for the aerospace and defense (A&D) manufacturing industry based on technical and business expertise. Learn best practices and strategies for profitable growth in your business.
Posted: 21 Feb 2008 | Published: 01 Jan 2005

SAP AG

Collaborative and Comprehensive: A Bold New Look for Global Sourcing
sponsored by Accenture
WHITE PAPER: This paper explores challenges and opportunities inherent in the global sourcing movement and provides at least five capabilities to be mastered if an organization is to achieve world-class status in the sourcing approaches and management techniques.
Posted: 26 Jun 2008 | Published: 01 Sep 2007

Accenture