Ad Effectiveness White Papers

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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 08 Feb 2021 | Published: 05 Jun 2019

TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfallâ„¢ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

TechTarget

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

TechTarget

Keys to Microsoft Application Acceleration: Advances in Delivery Systems
sponsored by Citrix
WHITE PAPER: Read this paper to learn how you can ensure significantly faster access to the Microsoft applications your users depend on. Download this complimentary guide to discover how an integrated advanced delivery solution can help you.
Posted: 19 Sep 2008 | Published: 18 Sep 2008

Citrix

Quality Data - Fuel for Your CRM Engine
sponsored by Hoover's, Inc. A D&B Company
WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.
Posted: 02 Jan 2007 | Published: 13 Feb 2006

Hoover's, Inc. A D&B Company

Global Delivery: A Course to High Performance in a Multi-Polar World
sponsored by Accenture
WHITE PAPER: To fully exploit the opportunities offered by the multi-polar world, multinationals and public sector organizations must successfully create a global delivery strategy, and tap into specialized industry.
Posted: 18 Feb 2009 | Published: 18 Feb 2009

Accenture

Achieve Eco-sustainable Innovation While Driving Profitable Growth
sponsored by Alcatel-Lucent
WHITE PAPER: Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems.
Posted: 02 Oct 2008 | Published: 02 Oct 2008

Alcatel-Lucent

The New Face of IT Service Management: Aligning Business, Development and Operations Teams for Strategic Advantage
sponsored by IBM
WHITE PAPER: This research shows that a lack of trust in IT's ability to deliver business value is one of the biggest hurdles that enterprises face in bringing IT and business closer together.
Posted: 13 Feb 2009 | Published: 13 Feb 2009

IBM

Delivering Supply Chain Excellence
sponsored by IBS, International Business Systems
WHITE PAPER: This document concentrates on IT's contribution to Supply Chain Execution and Management.
Posted: 03 Apr 2008 | Published: 08 Nov 2006

IBS, International Business Systems

Evolution Vs. Revolution: Driving B2B Efficiencies Forward with People, Processes and Technology Tools
sponsored by SEEBURGER
WHITE PAPER: B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration.
Posted: 27 Oct 2008 | Published: 27 Oct 2008

SEEBURGER