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Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
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This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
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Pressure is increasing to better manage supply chains to improve customer service, lower product costs and increase business process efficiency. Read this paper to learn about best practices for improving an organization's supply chain proces...
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This white paper explores the origins of the Programmable Automation Controllers (PAC), how PACs differ from Programmable Logic Controllers (PLC) and PCs, and the future direction of industrial control with PACs.
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Hexaware's Retail Banking Testing Intellectual Property (RBT IP) aims at supporting retail banking application / products across the globe by reducing the overhead of dependencies on SMEs and brings in the concept of reusability.
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Let's examine the pros and cons of each as well as different situations where one or the other is the ideal match for your service desk strategy.
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This paper describes the unique approach and conceptual model that has made DevTrack a clear leader in today's competitive defect tracking market.
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This white paper examines the challenges that impede teams as they try to collect, analyze, and evaluate ideas to define the best solution requirements. The paper also provides information on the four critical areas to defining great requirements and how IBM Rational® solutions help teams address these areas.
