Consumers Reports

EBOOK: In this infographic, we take a look at the impact of the pandemic on IT purchasing in the UKI region and analyse the best marketing and sales approaches for engaging prospect to accelerate the buy cycle.

Posted: 13 Jan 2022 | Published: 13 Jan 2022

WHITE PAPER: This white papers talks about the challenges facing the UK annuity market and the strategies that can be taken by the product providers to meet them. The paper also talks about how Wipro can partner with providers to tap the opportunities present in the marketplace.

Posted: 13 May 2009 | Published: 11 May 2009

EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable

Posted: 08 Feb 2021 | Published: 21 Oct 2020

WEBCAST: Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.

Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

Posted: 08 Feb 2021 | Published: 25 Jun 2020

WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

Posted: 08 Feb 2021 | Premiered: Apr 8, 2020

WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

Posted: 08 Feb 2021 | Premiered: Aug 10, 2020

EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

Posted: 08 Feb 2021 | Published: 27 Dec 2019

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 08 Feb 2021 | Published: 29 May 2020

WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.

Posted: 14 May 2008 | Published: 01 Jan 2007