IT Lead Generation White Papers

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An Introduction to ABM Scoring
sponsored by Informa TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

Informa TechTarget

CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness
sponsored by FrontRange Solutions Inc.
WHITE PAPER: Compare the performance differences between firms with well a defined and CRM supported sales process verses those without optimized sales strategies. Discover the most dramatic areas of performance gain and the impact on sales effectiveness.
Posted: 22 Nov 2006 | Published: 26 Dec 2005

FrontRange Solutions Inc.

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation

Why CRM? The Business Case for Customer Relationship Management
sponsored by Oracle Corporation
WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006

Oracle Corporation

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

Document Your Ideal Customer Profile (ICP)
sponsored by Informa TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019

TOPICS:  Marketing
Informa TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by Informa TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfallâ„¢ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

Informa TechTarget

IBM Software: A Green Strategy for Your Entire Organization
sponsored by IBM
WHITE PAPER: This paper explores optimization strategies and demonstrated benefits being achieved today with IBM Software solutions. Utilization of these capabilities can help you meet the increasing challenges of energy efficiency, cost containment and compliance.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

IBM

Invest and Innovate Today, Grow Your Business Tomorrow
sponsored by SAP America, Inc.
WHITE PAPER: Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.
Posted: 10 Dec 2008 | Published: 10 Dec 2008

SAP America, Inc.

Introduction to Requirements - The Critical Details That Make or Break a Project
sponsored by Global Knowledge
WHITE PAPER: This whitepaper will discuss the various kinds of information technology requirements, their importance, the different requirement types, the concept of requirements engineering and the process for gathering requirements.
Posted: 10 Dec 2008 | Published: 10 Dec 2008

Global Knowledge