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This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
sponsored by Silverpop Systems Inc. an IBM Company
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This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
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Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.
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This white paper describes a tested and validated storage solution for a 3000 mailbox Exchange 2007 environment with Single Copy Cluster in a high availability clustering mechanism based on the Microsoft Cluster Service shared storage.
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Although there are many different ideas of what CDP is, it is clear that it must protect data in a manner that is both time-addressable and event-addressable. This white paper explains what this means and gives an overview of effective CDP ...
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This white paper provides a guide for choosing an appropriate storage architecture for Dell Database Solutions deployed on Dell PowerEdge servers with Dell PowerVault and Dell/EMC storage.
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This paper describes the unique approach and conceptual model that has made DevTrack a clear leader in today's competitive defect tracking market.
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Pressure is increasing to better manage supply chains to improve customer service, lower product costs and increase business process efficiency. Read this paper to learn about best practices for improving an organization's supply chain proces...
