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This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
sponsored by Silverpop Systems Inc. an IBM Company
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This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
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Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.
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It is vital to ensure PC system and data security during migration to Windows Vista. This white paper highlights considerations that must be addressed over the entire migration process.
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This paper examines how one solution provider, EMC, is helping customers address electronic discovery challenges by helping customers manage their information infrastructure more effectively.
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This paper describes the unique approach and conceptual model that has made DevTrack a clear leader in today's competitive defect tracking market.
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Enterprise social applications are the next generation of collaboration and productivity tools, capturing the interpersonal knowledge of workers and the implicit connections among people, systems, and data.
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Today, the power of software enables you to create GPS waveforms that accurately emulate the real word signal. In addition, advances in instrument bus technology enable record and playback of live GPS signals with PXI instrumentation.
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This white paper explains how Software Reuse and its underlying fundamentals have evolved dramatically. It also discusses the benefits of constructing critical enterprise software applications through reusable parts.
