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This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
sponsored by Silverpop Systems Inc. an IBM Company
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This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
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Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.
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This paper explains an approach to virtualization software that relies on the host operating system to provide the service to talk directly to the underlying hardware.
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This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
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With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.
