Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now
sponsored by Informa TechTarget
EBOOK:
How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 08 Feb 2021 | Published: 10 Apr 2019
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A Computer Weekly Buyer's Guide to Customer Experience
sponsored by TechTarget ComputerWeekly.com
EBOOK:
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
Posted: 08 Feb 2021 | Published: 10 Aug 2017
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Inside Sales: It’s Time to Bury Your Cold Contact List
sponsored by Informa TechTarget
EBOOK:
It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
Posted: 08 Feb 2021 | Published: 21 Feb 2020
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An Introduction to ABM Scoring
sponsored by Informa TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019
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A Computer Weekly e-Guide to CRM
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
Posted: 08 Feb 2021 | Published: 10 Dec 2020
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Geospatial intelligence on the move
sponsored by TechTarget ComputerWeekly.com
ESSENTIAL GUIDE:
By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
Posted: 08 Feb 2021 | Published: 04 Oct 2016
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Decoding ABM: Simple data-driven strategies for successful ABM
sponsored by Informa TechTarget
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 08 Feb 2021 | Published: 09 May 2019
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eBook: Leveraging CRM to increase sales effectiveness in a challenging economy
sponsored by Aplicor
EBOOK:
Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights.
Posted: 29 May 2009 | Published: 09 Apr 2009
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Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 31 May 2007
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The Next Generation of CRM -- Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
IT BRIEFING:
This IT Briefing will address the future state and shape of CRM, the transformational trends that are impacting companies, the CRM framework for success and competitive differentiation, and SAP's holistic approach in this CRM framework.
Posted: 17 Apr 2009 | Published: 17 Apr 2009
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