Analytical CRM White Papers

WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

Posted: 08 Feb 2021 | Published: 19 Jul 2019

WHITE PAPER: Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.

Posted: 20 Feb 2008 | Published: 01 Feb 2008

WHITE PAPER: This white paper discusses common factors that impact the ability to effectively manage the sales pipeline and details processes and best practices that can help companies overcome sales challenges and establish a critical competitive advantage.

Posted: 06 Mar 2007 | Published: 01 Jan 2007

WHITE PAPER: Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM.

Posted: 01 Apr 2009 | Published: 01 Apr 2009

WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.

Posted: 07 May 2009 | Published: 31 May 2007

WHITE PAPER: Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making.

Posted: 18 Feb 2008 | Published: 01 Jun 2007

WHITE PAPER: Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today.

Posted: 27 Apr 2009 | Published: 27 Apr 2009

WHITE PAPER: Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage it. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever.

Posted: 30 Jul 2009 | Published: 30 Jul 2009

WHITE PAPER: As organizations continue to employ larger data warehouses, the need for performance will continue to outpace the capabilities of traditional relational databases. This paper explores the data explosion and why column-oriented database systems are able to provide the boost needed to gain the performance edge.

Posted: 19 Jun 2009 | Published: 19 Jun 2009

EGUIDE: Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.

Posted: 08 Feb 2021 | Published: 30 May 2018

EBOOK: Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.

Posted: 08 Feb 2021 | Published: 10 Aug 2017

EGUIDE: Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.

Posted: 08 Feb 2021 | Published: 23 Dec 2016

EGUIDE: We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

Posted: 08 Feb 2021 | Published: 10 Dec 2020

EGUIDE: Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.

Posted: 08 Feb 2021 | Published: 18 Jan 2021

ESSENTIAL GUIDE: By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.

Posted: 08 Feb 2021 | Published: 04 Oct 2016

WEBCAST: Gem's AI-first recruiting platform consolidates tech stacks, boosts recruiter productivity, and transforms talent acquisition strategically. It integrates sourcing, CRM, ATS, scheduling, and analytics with AI in every workflow. Discover how Gem can enhance your recruiting team's efficiency by up to 5x in this webinar.

Posted: 19 Mar 2025 | Premiered: Mar 19, 2025

EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

Posted: 08 Feb 2021 | Published: 21 Dec 2020

EGUIDE: This expert e-guide provides answers to frequently asked questions about streaming analytics. Learn how streaming analytics complements traditional analytics, whether your enterprise can benefit from streaming analytics, and more.

Posted: 08 Feb 2021 | Published: 24 Feb 2016

EBOOK: Discover how a recruitment CRM can boost your hiring efficiency and candidate experience. This comprehensive guide covers the benefits of a CRM, key features to look for, and steps to choose the right solution for your team. Read the full guide to learn how to streamline your recruiting process.

Posted: 04 Dec 2024 | Published: 06 Dec 2024

EBOOK: In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.

Posted: 08 Feb 2021 | Published: 20 Mar 2018

EGUIDE: Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

Posted: 08 Feb 2021 | Published: 15 Dec 2020

WHITE PAPER: To secure a recruiting CRM, show your CFO how it solves critical hiring challenges and delivers ROI through cost savings. Download this guide to build a CFO-proof business case for your recruiting CRM.

Posted: 12 Jun 2024 | Published: 20 Jun 2024

EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.

Posted: 08 Feb 2021 | Published: 23 Oct 2017

EBOOK: Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.

Posted: 07 Apr 2021 | Published: 07 Apr 2021

EGUIDE: Learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. In addition, tap into how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.

Posted: 08 Feb 2021 | Published: 01 Feb 2016

EGUIDE: In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.

Posted: 08 Feb 2021 | Published: 23 Apr 2019

EBOOK: Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.

Posted: 08 Aug 2022 | Published: 08 Aug 2022

EGUIDE: In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit.  For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.

Posted: 08 Feb 2021 | Published: 03 Apr 2018

EZINE: In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.

Posted: 08 Feb 2021 | Published: 06 Jun 2017

EGUIDE: As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.

Posted: 08 Feb 2021 | Published: 16 May 2019

EGUIDE: As businesses increasingly rely on AI solutions, harnessing data is crucial. This white paper explores how Salesforce's Data Cloud unifies diverse data sources with CRM data, offering a comprehensive view of customer information for transformative AI experiences.

Posted: 07 Feb 2025 | Published: 07 Feb 2025

EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.

Posted: 08 Feb 2021 | Published: 21 Dec 2018

EBOOK: Data analytics for the solution of first-order business problems is probably more important than ever. It is not new. Companies and organisations have been analysing computerised data for many decades. But all sorts of companies now pronounce themselves "data driven". Read more about business analytics trends in this exclusive e-guide.

Posted: 12 Apr 2022 | Published: 12 Apr 2022

EZINE: In this handbook, focused on data analytics in the Asia-Pacific region, Computer Weekly looks at how to marry the art and science of analytics, environmental considerations, the risks of sovereign data strategies and what one telco has done to address scalability challenges.

Posted: 15 Feb 2023 | Published: 15 Feb 2023