Digital Consumer Market Reports

EBOOK: In this infographic, we take a look at the impact of the pandemic on IT purchasing in the UKI region and analyse the best marketing and sales approaches for engaging prospect to accelerate the buy cycle.

Posted: 13 Jan 2022 | Published: 13 Jan 2022

WHITE PAPER: This white papers talks about the challenges facing the UK annuity market and the strategies that can be taken by the product providers to meet them. The paper also talks about how Wipro can partner with providers to tap the opportunities present in the marketplace.

Posted: 13 May 2009 | Published: 11 May 2009

EZINE: In this week's Computer Weekly, we find out how computer scientists are using data, cloud and virtual reality to understand the brain and improve mental wellbeing. We analyse newly published government documents detailing the early problems with Universal Credit. And we look at how AI can help improve cyber security. Read the issue now.

Posted: 08 Feb 2021 | Published: 16 Mar 2018

EBOOK: Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.

Posted: 08 Feb 2021 | Published: 10 Jun 2020

EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

Posted: 08 Feb 2021 | Published: 27 Dec 2019

PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.

Posted: 08 Feb 2021 | Published: 06 Apr 2020

WEBCAST: Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.

Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

Posted: 08 Feb 2021 | Published: 27 Dec 2019

WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

Posted: 08 Feb 2021 | Premiered: Aug 10, 2020

WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

Posted: 08 Feb 2021 | Premiered: Apr 8, 2020