One-to-one Marketing White Papers, Software Downloads, Definition and Webcasts

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How ISRs Improved Sales Appointment Rates by 19X sponsored by Informa TechTarget WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results. Posted: 08 Feb 2021 \| Published: 11 Apr 2019 TOPICS: B2B \| Inside Sales \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Representatives \| Telemarketing \| Telesales

Jargon buster guide to GDPR sponsored by TechTarget ComputerWeekly.com EGUIDE: In this guide, we provide the 10 most important things you need to know about GDPR, and a jargon-buster explanation for some of the key terminology. Posted: 08 Feb 2021 \| Published: 31 Mar 2017 TOPICS: Data Auditing \| Data Deduplication \| Data Destruction \| Data Encryption \| Data Entry \| Data Governance \| Data Integration \| Data Interchange Standards Association \| Data Management \| Data Management Software \| Data Migration \| Data Mining \| Data Mining Software \| Data Profiling \| Data Security \| Data Storage \| Database Management \| Database Management Software \| Database Managers \| Database Marketing \| Databases

Light at the End of the Funnel sponsored by Informa TechTarget EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI. Posted: 08 Feb 2021 \| Published: 31 Dec 2018 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now sponsored by Informa TechTarget EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes. Posted: 08 Feb 2021 \| Published: 10 Apr 2019 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Predictive Analytics \| Sales \| Sales and Marketing Software

Parts 8 and 9 Measurement, KPIs and the Role of Awareness sponsored by Informa TechTarget EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

CRM enters maturity as customer experience custodian sponsored by TechTarget ComputerWeekly.com EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM. Posted: 08 Feb 2021 \| Published: 21 Dec 2020 TOPICS: Artificial Intelligence \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Hosting \| CRM Services \| CRM Software \| Enterprise Applications Software \| Marketing \| Marketing Information Systems

Evolving Persona Thinking to Win More Business sponsored by Informa TechTarget WEBCAST: Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts. Posted: 08 Feb 2021 \| Premiered: Sep 30, 2020 TOPICS: CRM \| Market Research \| Market Segments \| Market Trends \| Marketing

Getting the best out of robotic process automation sponsored by TechTarget ComputerWeekly.com EGUIDE: IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational. Posted: 15 Mar 2021 \| Published: 19 Feb 2021 TOPICS: Artificial Intelligence \| Business Processes \| Robotics \| Software \| Software as a Service \| Software Infrastructure \| Software Migration

3 paths to more productive revenue capture in a changing interaction landscape sponsored by Informa TechTarget WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Digital Transformation: Part I sponsored by TechTarget ComputerWeekly.com PRESENTATION: In this presentation from our CW500 event, director of digital architecture and transformation Chris Boyd explains how Telefonica tackled the challenges of delivering people, cultural and organisational change. Posted: 08 Feb 2021 \| Published: 17 Mar 2016 TOPICS: Business Development \| Business Environment \| Business IT Alignment \| Business Models \| Business of Information Technology \| CIOs \| Collaboration \| Leadership \| Telecommunications Industry \| Workforce Planning

One-to-one Marketing Reports