BtoC White Papers

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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales sponsored by Oracle Corporation WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. Posted: 19 Sep 2008 \| Published: 19 Sep 2008 TOPICS: B2B \| B2C \| Collaboration \| Lead Generation \| Sales Channels \| Sales Representatives \| Social Networking

How Ready Are You for Account-Based Marketing? sponsored by Informa TechTarget WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM. Posted: 08 Feb 2021 \| Published: 24 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Marketing \| Sales \| Sales and Marketing Software

An Introduction to ABM Scoring sponsored by Informa TechTarget WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring. Posted: 08 Feb 2021 \| Published: 19 Jul 2019 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Selecting and Engaging Relevant Accounts for ABM ROI sponsored by Informa TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

7 Essential Metrics for Account-Based Marketing sponsored by Informa TechTarget WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success. Posted: 08 Feb 2021 \| Published: 24 Oct 2019 TOPICS: Sales \| Sales and Marketing Software

5 Steps toward Disaster Preparedness sponsored by Cisco Systems, Inc. WHITE PAPER: For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company. Posted: 25 Sep 2008 \| Published: 25 Sep 2008 TOPICS: Application Security \| Business Continuity Planning \| Business Processes \| Data Security \| Data Storage \| Disaster Planning \| Disaster Recovery \| SMBs

A New Model for Healthcare Transformation sponsored by DellEMC and Intel® WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives. Posted: 20 Jun 2012 \| Published: 20 Jun 2012 TOPICS: Business IT Alignment \| Business Management \| Business of Information Technology \| Business Performance Management \| Health Care Compliance \| Health Care Industry \| Health Care Networking \| Medical Practice Management \| Medical Records Management

Best Practices in Creating a Strategic Finance Function sponsored by SAP America, Inc. WHITE PAPER: the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices. Posted: 26 Jan 2009 \| Published: 23 Jan 2009 TOPICS: Accounting \| Benchmark Testing \| Best Practices \| Business Processes \| Financial Services Industry \| Fixed Assets \| Performance Testing \| Regulatory Compliance \| Risk Management \| SAP (Product)

The Enterprise of the Future: Implications for the CIO sponsored by IBM WHITE PAPER: The purpose of this paper is to highlight the key insights from the IBM Global CEO Study and relate them to the new CIO challenge: driving transformation as "change leaders" and implementing transformation as "change agents". Posted: 11 Feb 2009 \| Published: 10 Feb 2009 TOPICS: Business Models \| Business Processes \| Leadership \| Risk Management \| SOA

Critical Technologies for Compliance and Risk Management sponsored by Siperian, Inc. WHITE PAPER: Due to the financial meltdown in the mortgage-backed securities industry, new compliance requirements will be implemented. Read this paper to find out how organizations can ensure compliance with stricter regulations and manage risk appropriately so the business does not slip into non-compliance resulting in negative publicity or punitive fines. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Processes \| Compliance (Finance) \| Compliance Best Practices \| Government Agencies (U.S.) \| Gramm-Leach-Bliley Act \| Master Data Management \| Regulatory Compliance \| Risk Management \| Web Content Management