EMM Software White Papers

Software > Applications Software > Enterprise Applications Software >
EMM Software White Papers (View All Report Types)

Identifying and Overcoming Buying Group Blindness sponsored by Informa TechTarget WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals. Posted: 08 Feb 2021 \| Published: 31 Dec 2018 TOPICS: Sales \| Sales and Marketing Software

How ISRs Improved Sales Appointment Rates by 19X sponsored by Informa TechTarget WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results. Posted: 08 Feb 2021 \| Published: 11 Apr 2019 TOPICS: B2B \| Inside Sales \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Representatives \| Telemarketing \| Telesales

Why More High-Performance Companies Are Depending on Intent Data sponsored by Informa TechTarget WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today. Posted: 08 Feb 2021 \| Published: 27 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Management \| Data Management Software \| Data Quality \| Marketing \| Sales \| Sales and Marketing Software

An Introduction to ABM Scoring sponsored by Informa TechTarget WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring. Posted: 08 Feb 2021 \| Published: 19 Jul 2019 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Selecting and Engaging Relevant Accounts for ABM ROI sponsored by Informa TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Attain True Market Leadership in a Customer-Driven Age sponsored by Oracle Corporation WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath? Posted: 02 Mar 2007 \| Published: 01 Feb 2007 TOPICS: CRM \| CRM Analytics Software \| Customer Data Management \| Customer Data Management Software \| Sales and Marketing Software \| Sales Force Automation \| Sales Information Systems \| Sales Representatives

Top 5 Best Practices for Creating Effective Campaign Dashboards sponsored by Tableau Software WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. Posted: 04 Jun 2008 \| Published: 01 Jun 2008 TOPICS: Best Practices \| Dashboards \| Marketing \| ROI \| Sales and Marketing Software \| Security

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

Why CRM? The Business Case for Customer Relationship Management sponsored by Oracle Corporation WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction. Posted: 02 Mar 2007 \| Published: 01 Jul 2006 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Service \| Lead Generation \| Routing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| TCO