EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
PRODUCT LITERATURE:
This report provides a value framework that can help companies validate if on-demand solutions are right for their B2B collaboration needs.
WHITE PAPER:
This white paper will explain what to look for in a complete integration platform and how to use BI technology in conjunction with BAM tools to achieve zero information latency and self-correcting processes.
PRESENTATION TRANSCRIPT:
Complexity in business integration can be a serious impairment to any SMB, or even large company, in today's economy. Read this Presentation Transcript of the “Simplifying Business Integration” webcast to learn how to properly manage business integration with the right strategies.
EZINE:
In this week's Computer Weekly, we discover how Once.net and Cloudfare defended the 2023 Eurovision Song Contest against cyber attacks. Our buyer's guide continues to look at integrating software-as-a-service applications, with the governance of SaaS connectivity to the fore. Read the issue now.
WHITE PAPER:
Business Leaders are finding that focusing on skills, rather than jobs or degrees, strengthens your workforce with modern data and insights. This paper presents four ways that a skills-powered approach can supercharge employee growth and development.
EZINE:
With technology always changing, it can feel like an impossible feat to keep up – we speak to experts about how the channel handles rapid change and the pressure this places on partners to meet customer expectations. Also read about major themes of the market and how the topic of return on investments needs to stretch beyond economics
INFOGRAPHIC:
This year, TechTarget and Enterprise Strategy Group's research division conducted an in-depth study—based on real technology professionals' input—to determine major trends in employment, perks, and staffing in EMEA. Download the infographic to absorb the study's results and to benchmark your career experience against your peers'.
LANDING PAGE:
Business stakeholders, IT professionals, data scientists, and end users continue to weigh the benefits, use cases, and best practices of generative AI (GenAI) against concerns with AI ethics and hallucinations. TechTarget's Enterprise Strategy Group aims to cut through this distracting noise, in our just-launched 2024 Generative AI Pulse Study.
