EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
PRODUCT LITERATURE:
This report provides a value framework that can help companies validate if on-demand solutions are right for their B2B collaboration needs.
PRESENTATION TRANSCRIPT:
Complexity in business integration can be a serious impairment to any SMB, or even large company, in today's economy. Read this Presentation Transcript of the “Simplifying Business Integration” webcast to learn how to properly manage business integration with the right strategies.
WHITE PAPER:
This white paper will explain what to look for in a complete integration platform and how to use BI technology in conjunction with BAM tools to achieve zero information latency and self-correcting processes.
LANDING PAGE:
Business stakeholders, IT professionals, data scientists, and end users continue to weigh the benefits, use cases, and best practices of generative AI (GenAI) against concerns with AI ethics and hallucinations. TechTarget's Enterprise Strategy Group aims to cut through this distracting noise, in our just-launched 2024 Generative AI Pulse Study.
INFOGRAPHIC:
This year, TechTarget and Enterprise Strategy Group's research division conducted an in-depth study—based on real technology professionals' input—to determine major trends in employment, perks, and staffing in EMEA. Download the infographic to absorb the study's results and to benchmark your career experience against your peers'.
LANDING PAGE:
TechTarget and Enterprise Strategy Group are conducting a survey to better understand the current state of technology spending in organizations.We highly value your input and appreciate your time. With your commentary, we can improve our coverage of this subject for you and your peers.
EZINE:
In this week's Computer Weekly, we discover how Once.net and Cloudfare defended the 2023 Eurovision Song Contest against cyber attacks. Our buyer's guide continues to look at integrating software-as-a-service applications, with the governance of SaaS connectivity to the fore. Read the issue now.
EZINE:
In this week's Computer Weekly, we go behind the scenes with Orange, networking partner for the Paris Olympic Games, to discuss the challenges of connecting 120 venues. We talk to a CIO for whom IT accessibility and usability is a very personal concern. And we look at how to keep control of SaaS licensing costs. Read the issue now.