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Marketing analytics, big data and ethics sponsored by TechTarget ComputerWeekly.com EGUIDE: In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit. For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR. Posted: 08 Feb 2021 \| Published: 03 Apr 2018 TOPICS: Data Analytics \| Data Governance \| Data Management \| Data Quality \| Marketing \| Privacy Rights

Using Intent Data for Effective Persona Development in ABM sponsored by Informa TechTarget EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy. Posted: 08 Feb 2021 \| Published: 03 Nov 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Building an ABM Program That Actually Works sponsored by Informa TechTarget EBOOK: TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM. Posted: 08 Feb 2021 \| Published: 31 Dec 2018 TOPICS: Marketing \| Sales \| Sales and Marketing Software

Decoding ABM: Simple data-driven strategies for successful ABM sponsored by Informa TechTarget EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy. Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Accounting \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

How to Use Purchase Intent to Refocus ABM Priorities sponsored by Informa TechTarget EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here. Posted: 08 Feb 2021 \| Published: 25 Jun 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels

Parts 8 and 9 Measurement, KPIs and the Role of Awareness sponsored by Informa TechTarget EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

3 C’s for Understanding Real Intent Data: Context, Content and Contacts sponsored by Informa TechTarget EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable Posted: 08 Feb 2021 \| Published: 21 Oct 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

An Introduction to ABM Scoring sponsored by Informa TechTarget WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring. Posted: 08 Feb 2021 \| Published: 19 Jul 2019 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Evolving Persona Thinking to Win More Business sponsored by Informa TechTarget EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution. Posted: 08 Feb 2021 \| Published: 30 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software

The Business Value of Web 2.0 Technology sponsored by IBM BROCHURE: It's fast becoming a Web 2.0 world. Read this paper to learn how to take advantage of new technologies and tap into the collective knowledge of employees, customers, and influencers. Posted: 29 May 2008 \| Published: 01 Jan 2007 TOPICS: Business Intelligence \| Collaboration \| ERP \| Internet \| Marketing \| Social Computing \| Social Networking

IT Marketing Reports