EBOOK:
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
INFOGRAPHIC:
Robotic process automation (RPA) bots can be divided into three modes -- unattended, attended and hybrid -- depending on how they operate within the enterprise. In this infographic, we compare the main similarities and differences between the three modes and examine how organizations can benefit from each of them.
EBOOK:
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
WHITE PAPER:
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
WHITE PAPER:
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
EGUIDE:
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
CASE STUDY:
Winshuttle streamlined Under Armour's seasonal product creation process, reducing manual data entry by 80% while empowering end-users to run data transfers without excessive IT intervention.
WHITE PAPER:
This white paper reveals how WebSphere® adapter nodes within IBM® WebSphere Message Broker V6.1 speed and simplify the tasks of creating integrated processes, resulting in greater productivity and lower cost.
WHITE PAPER:
To fully exploit the opportunities offered by the multi-polar world, multinationals and public sector organizations must successfully create a global delivery strategy, and tap into specialized industry.
