How to Use Purchase Intent to Refocus ABM Priorities
sponsored by Informa TechTarget
EBOOK:
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 08 Feb 2021 | Published: 25 Jun 2020
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Demand and Account-Based Marketing: Planning Assumptions 2021
sponsored by Informa TechTarget
ANALYST REPORT:
Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
Posted: 08 Feb 2021 | Published: 08 Dec 2020
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Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by Informa TechTarget
WHITE PAPER:
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 08 Feb 2021 | Published: 20 Jan 2020
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Marketing analytics, big data and ethics
sponsored by TechTarget ComputerWeekly.com
EGUIDE:
In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit. For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.
Posted: 08 Feb 2021 | Published: 03 Apr 2018
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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by Informa TechTarget
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 08 Feb 2021 | Published: 05 Jun 2019
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What an Actual Marketing Transformation Really Looks Like
sponsored by Informa TechTarget
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
Posted: 08 Feb 2021 | Published: 17 Jun 2019
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The End of TV as We Know It
sponsored by IBM Line of Business
WHITE PAPER:
With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
Posted: 17 Jun 2008 | Published: 01 Dec 2005
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Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER:
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 01 Jun 2008
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Cisco Growing with Technology Awards 2007
sponsored by Cisco Systems, Inc.
WHITE PAPER:
Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.
Posted: 22 Feb 2008 | Published: 01 Jan 2007
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