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What an Actual Marketing Transformation Really Looks Like sponsored by Informa TechTarget CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology. Posted: 08 Feb 2021 \| Published: 17 Jun 2019 TOPICS: Artificial Intelligence \| Business Intelligence \| Business Intelligence Software \| Business Process Management \| Business Process Management Software \| Marketing \| Predictive Analytics \| Predictive Analytics Software \| Real-time Analytical Software \| Real-time Analytics \| Sales \| Sales and Marketing Software

Evolving Persona Thinking to Win More Business sponsored by Informa TechTarget EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution. Posted: 08 Feb 2021 \| Published: 30 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software

Identifying and Overcoming Buying Group Blindness sponsored by Informa TechTarget WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals. Posted: 08 Feb 2021 \| Published: 31 Dec 2018 TOPICS: Sales \| Sales and Marketing Software

How to Use Purchase Intent to Refocus ABM Priorities sponsored by Informa TechTarget EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here. Posted: 08 Feb 2021 \| Published: 25 Jun 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels

The last mile to the individual customer: Sales and marketing software trends sponsored by TechTarget ComputerWeekly.com EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM. Posted: 08 Feb 2021 \| Published: 21 Dec 2018 TOPICS: CRM \| CRM Software \| ERP \| ERP Software \| Marketing \| Sales \| Sales and Marketing Software

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth sponsored by Informa TechTarget ANALYST REPORT: A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company. Posted: 08 Feb 2021 \| Published: 31 Aug 2020 TOPICS: Data Analytics \| Data Management \| Data Management Software \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Consulting Services \| Sales Contact Management Software \| Sales Force Automation \| Sales Information Systems \| Sales Order Management \| Sales Orders \| Sales Representatives

Decoding ABM: Simple data-driven strategies for successful ABM sponsored by Informa TechTarget EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy. Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Accounting \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

Driving Real Value with Intent-Driven Digital Advertising sponsored by Informa TechTarget EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI. Posted: 08 Feb 2021 \| Published: 24 Oct 2019 TOPICS: Marketing \| Sales \| Sales and Marketing Software

How Intent Data Impacts Tech Buying and Selling in Today’s Market sponsored by Informa TechTarget WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment. Posted: 08 Feb 2021 \| Premiered: Jul 20, 2020 TOPICS: Sales \| Sales and Marketing Software \| Sales Consulting Services \| Sales Contact Management Software \| Sales Force Automation \| Sales Information Systems

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

Marketing Management Software Reports