Driving Real Value with Intent-Driven Digital Advertising
sponsored by Informa TechTarget
EBOOK:
Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 08 Feb 2021 | Published: 24 Oct 2019
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How ISRs Improved Sales Appointment Rates by 19X
sponsored by Informa TechTarget
WHITE PAPER:
Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
Posted: 08 Feb 2021 | Published: 11 Apr 2019
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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by Informa TechTarget
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 08 Feb 2021 | Published: 05 Jun 2019
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by Informa TechTarget
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 08 Feb 2021 | Published: 18 Apr 2019
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Building an ABM Program That Actually Works
sponsored by Informa TechTarget
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 08 Feb 2021 | Published: 31 Dec 2018
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Identifying and Overcoming Buying Group Blindness
sponsored by Informa TechTarget
WHITE PAPER:
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 08 Feb 2021 | Published: 31 Dec 2018
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Computer Weekly – 6 February 2024: Generative AI – an early adopter's experience
sponsored by TechTarget ComputerWeekly.com
EZINE:
In this week's Computer Weekly, as IT leaders start to implement GenAI in their organisations, we look at the experiences of one early adopter. Our latest buyer's guide examines the key security trends for 2024. And Microsoft's head of identity talks about a future without passwords. Read the issue now.
Posted: 05 Feb 2024 | Published: 06 Feb 2024
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Advancing High Tech Inside Sales: Data-Driven Best Practices from ISR/BDR Leaders
sponsored by Informa TechTarget
WEBCAST:
The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.
Posted: 24 May 2018 | Premiered: May 23, 2018
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How to Use Purchase Intent to Refocus ABM Priorities
sponsored by Informa TechTarget
EBOOK:
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 08 Feb 2021 | Published: 25 Jun 2020
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Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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