How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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Consensual Fax: Strategies for Happy Customers and FCC Compliance
sponsored by FaxBack, Inc.
WHITE PAPER:
Provides a brief introduction to the July 2003 updated FCC regulations regarding fax and discusses tools to help companies fax responsibly.
Posted: 18 Sep 2003 | Published: 01 May 2004
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Why More High-Performance Companies Are Depending on Intent Data
sponsored by Informa TechTarget
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 08 Feb 2021 | Published: 27 Sep 2019
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Billion Dollar Blindness
sponsored by Informa TechTarget
EBOOK:
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
Posted: 08 Feb 2021 | Published: 10 Jun 2020
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by Informa TechTarget
WHITE PAPER:
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020
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How Sales and Marketing Can Thrive on Real Purchase Intent
sponsored by Informa TechTarget
WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
Posted: 08 Feb 2021 | Premiered: Apr 9, 2020
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The Quest for Stronger Engagement
sponsored by Informa TechTarget
WEBCAST:
This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.
Posted: 15 Mar 2021 | Premiered: Feb 23, 2021
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SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by Informa TechTarget
WEBCAST:
Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Feb 2021 | Premiered: Apr 8, 2020
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