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Removing Internet Anonymity Barriers with IP Intelligence sponsored by Digital Element WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. Posted: 31 Jan 2008 \| Published: 01 Jan 2007 TOPICS: Content Delivery \| Domain Name Systems \| IP Addresses \| Localization \| Online Advertising \| Personalization \| Search Engine Marketing \| Web Analytics \| Web Analytics Software \| Web Identities

NetAcuity: The Industry Standard for IP Intelligence Technology sponsored by Digital Element PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics. Posted: 31 Jan 2008 \| Published: 29 Jan 2008 TOPICS: Campaign Management \| Content Delivery \| IP \| IP Addresses \| Localization \| Market Segments \| Online Advertising \| Search Engine Marketing \| Search Engine Optimization \| Web Analytics \| Web Content Management

Digital Billboard Advertising - New Life for a Classic Medium sponsored by Motorola Solutions WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits. Posted: 02 Mar 2009 \| Published: 02 Mar 2009 TOPICS: Internet Access \| Mobile Device Management \| Network Performance \| Network Security \| Online Advertising \| Telecommunications Industry \| Wireless Advertising \| Wireless Infrastructure \| Wireless Services \| Wireless Systems \| WLAN

Part 5: Building for the Buying Committee sponsored by Informa TechTarget EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations. Posted: 08 Feb 2021 \| Published: 27 Dec 2019 TOPICS: B2B \| B2B Integration \| Market Research \| Market Segments \| Marketing \| Marketing Information Systems

How to Use Email Marketing to Nurture Third-party Leads sponsored by Informa TechTarget EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads. Posted: 08 Feb 2021 \| Published: 07 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Map Content to the Buyer’s Journey sponsored by Informa TechTarget WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made. Posted: 08 Feb 2021 \| Published: 18 Nov 2019 TOPICS: Marketing

Demand and Account-Based Marketing: Planning Assumptions 2021 sponsored by Informa TechTarget ANALYST REPORT: Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

MicroScope – September 2019: Helping digital transformation sponsored by MicroScope EZINE: The channel is helping customers to digitally transform their businesses to keep up with trends and plan for the future Posted: 08 Feb 2021 \| Published: 06 Sep 2019 TOPICS: Business IT Alignment \| Business Processes \| Business Service Management \| Business Systems \| Channel Management \| Channel Management Software \| Managed Security Services \| Managed Security Services Providers \| Passwords

Getting the best out of robotic process automation sponsored by TechTarget ComputerWeekly.com EGUIDE: IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational. Posted: 15 Mar 2021 \| Published: 19 Feb 2021 TOPICS: Artificial Intelligence \| Business Processes \| Robotics \| Software \| Software as a Service \| Software Infrastructure \| Software Migration

Part 6: Marketing Channels, Programs and Campaigns sponsored by Informa TechTarget EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion. Posted: 08 Feb 2021 \| Published: 27 Dec 2019 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Taxonomies

Web Advertising Reports