CKM White Papers

(View All Report Types)
An Introduction to ABM Scoring
sponsored by Informa TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

Informa TechTarget

Multi-channel Retailing: The Route to Customer Focus - Putting the Customer First by Moving from Multiple Channels to Multi-channel Retailing
sponsored by IBM
WHITE PAPER: This document elaborates on how successful retailers are using multichannel retailing to make operating model change to put the customer at the heart of their organisations.
Posted: 14 May 2008 | Published: 01 Jan 2007

IBM

Quality Data - Fuel for Your CRM Engine
sponsored by Hoover's, Inc. A D&B Company
WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.
Posted: 02 Jan 2007 | Published: 13 Feb 2006

Hoover's, Inc. A D&B Company

Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007

IBM

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 31 May 2007

SPSS Inc. Worldwide Headquarters

Web Application Security: Automated Scanning versus Manual Penetration Testing
sponsored by Logicalis
WHITE PAPER: This paper explains the two primary methods for discovering Web application vulnerabilities: using manual penetration testing and code review or using automated scanning tools and static analysis.
Posted: 11 Dec 2008 | Published: 11 Dec 2008

Logicalis

Data Center Transformation
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This paper looks at HP's approach to Data Center Transformation and how it can help enterprise data centers reduce costs, manage risks, and support business growth.
Posted: 14 Feb 2008 | Published: 01 Sep 2007

Hewlett Packard Enterprise

Self-Service That Really Serves
sponsored by Oracle Corporation
WHITE PAPER: To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Posted: 10 Jun 2009 | Published: 10 Jun 2009

Oracle Corporation

Lessons Learned: Top Reasons for PCI Audit Failure and How to Avoid Them
sponsored by VeriSign, Inc
WHITE PAPER: The drive to protect credit card data is vital, but many companies have yet to implement technologies and processes needed to address Payment Card Industry (PCI) compliance. This white paper examines top reasons for PCI failure and how to avoid them.
Posted: 21 Nov 2006 | Published: 01 Jul 2006

VeriSign, Inc