WHITE PAPER:
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
WHITE PAPER:
Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
ANALYST REPORT:
This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
WHITE PAPER:
This featured resource discusses one platform that ensures correct sales tax calculation, managing taxation from start to finish. By considering taxes from the beginning, see how companies are able to maximize sales and revenue.
EGUIDE:
In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
CASE STUDY:
This case study tells the story of how one organization was able to improve lead management and business prospects while reducing the sales cycle with a new CRM solution.
EBOOK:
This e-book chapter is a guide to geolocation apps—what they are, what they do, and how they can benefit companies and their customers. You'll learn why providing a consumer with the right information at the right time is necessary in today's marketplace and look at the hurdles blocking widespread use of location-based data and analytics.
WHITE PAPER:
Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
