IT Sales Channels White Papers

WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.

Posted: 08 Feb 2021 | Published: 11 Apr 2019

WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.

Posted: 02 Mar 2007 | Published: 01 Jul 2006

WHITE PAPER: IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.

Posted: 29 Nov 2007 | Published: 01 Nov 2007

WHITE PAPER: Sales and Operations Planning (S&OP) is becoming a necessity for successful supply chain execution.

Posted: 29 Nov 2007 | Published: 01 Nov 2007

WHITE PAPER: This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.

Posted: 19 Sep 2008 | Published: 19 Sep 2008

WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

Posted: 19 Sep 2008 | Published: 19 Sep 2008

WHITE PAPER: This white paper discusses common factors that impact the ability to effectively manage the sales pipeline and details processes and best practices that can help companies overcome sales challenges and establish a critical competitive advantage.

Posted: 06 Mar 2007 | Published: 01 Jan 2007

WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.

Posted: 14 May 2008 | Published: 01 Sep 2007

WHITE PAPER: To fully exploit the opportunities offered by the multi-polar world, multinationals and public sector organizations must successfully create a global delivery strategy, and tap into specialized industry.

Posted: 18 Feb 2009 | Published: 18 Feb 2009

EZINE: Is the year ahead a bright one for channel? In this January 2017 edition of MicroScope E-zine, uncover the key expectations for channel in 2017.

Posted: 08 Feb 2021 | Published: 04 Jan 2017

WEBCAST: The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.

Posted: 24 May 2018 | Premiered: May 23, 2018

EZINE: An issue looking at the timing of the ideal sales pitch and just what's happening with IoT and the channel.

Posted: 08 Feb 2021 | Published: 26 Jan 2018

EZINE: The full report of the recent MicroScope storage roundtable discussing how cloud and GDPR has changed the industry

Posted: 08 Feb 2021 | Published: 06 Sep 2018

EZINE: The full report of the recent MicroScope storage roundtable which discusses how cloud and GDPR has changed the industry

Posted: 08 Feb 2021 | Published: 06 Sep 2018

CASE STUDY: Discover in this case study how, by working with TechTarget and using Priority Engine, 8x8 channel partners have seen a 20% increase in conversion rate, allowing them to generate more sales-qualified leads and new monthly recurring revenue opportunities.

Posted: 02 Mar 2023 | Published: 02 Mar 2023

EZINE: In this issue, we take a look at the struggles and triumphs faced by the channel this year so far. Also read up on possible solutions to the skills shortage, including the opening up of STEM to a more diverse range of students, and the necessity for improving skills on the job.

Posted: 31 Aug 2023 | Published: 01 Sep 2023

EZINE: Sustainability is now seen as a necessity for business to have on their agenda, so read about how the channel is turning green to capture customer attention. Also discover how the pandemic has changed sales forever and boosted the importance of relationships, as well as learn about how to handle currency fluctuations, rises and inflation.

Posted: 31 Aug 2022 | Published: 01 Sep 2022

WEBCAST: Recent years have seen an astronomical rise in the evaluation of the private networking industry. In this live chat webcast, Ericsson EMEA Channel Acceleration Sales Director, William Hamber, and Ericsson UK and Ireland Enterprise Sales Director, Mike Barlow, sit down together to discuss the Ericsson Private 5G Solution. Watch now to learn more.

Posted: 21 Aug 2024 | Premiered: Aug 22, 2024

EZINE: The fourth quarter is the busiest in the channel, and we get an idea of which technologies should be selling strongly

Posted: 08 Feb 2021 | Published: 04 Sep 2019

EGUIDE: New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.

Posted: 08 Feb 2021 | Published: 30 May 2018

EZINE: With opportunities around edge computing on the up, we ask experts to weigh in on how the channel can approach using the tech to its advantage. Also discover how to encourage employees to take cyber security lessons seriously, and how collaboration is key to growth this year

Posted: 01 Jul 2021 | Published: 02 Jul 2021

EZINE: In this issue, catch up on what experts predict for the year ahead in the channel business, as well as a look back on 2023. Also, read about upcoming areas for growth and the importance of understanding cloud reselling to demystify customer needs

Posted: 04 Jan 2024 | Published: 05 Jan 2024

EGUIDE: The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.

Posted: 08 Feb 2021 | Published: 28 Apr 2017

EGUIDE: The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.

Posted: 08 Feb 2021 | Published: 27 Apr 2017

EZINE: This quarter, we look at the impact of Nokia layoffs on Finland, and in particular the city of Espoo which is home to both Nokia and Microsoft's Finnish headquarters. We also look at how Denmark's Bang & Olufsen is taking control of sales data with cloud-based software.

Posted: 08 Feb 2021 | Published: 09 Nov 2016

CASE STUDY: In this case study, you’ll learn how a large bank was able to achieve significant growth in new customers and revenue, as well as improved efficiency and profitability, with a comprehensive digital sales model. Read on now to discover what you can achieve with the tools and talent to support continuous reinvention.

Posted: 29 Oct 2024 | Published: 29 Oct 2024

EBOOK: With it being predicted that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025, many organizations have one question: how much do inter-business relationships matter? Dig into this report to gain more insight.

Posted: 21 Mar 2024 | Published: 21 Mar 2024

EZINE: In this issue, we take a closer look at the channel's approach to risk, with experts weighing in on with their approach to playing it safe versus taking steps towards innovation. Also read up on why the time is now to learn about AI-capable PCuse cases, as well as why the human factor should not be underestimated when it comes to AI

Posted: 04 Jul 2024 | Published: 05 Jul 2024

BRIGHTTALK WEBINAR: To improve their GTM strategy, many organizations have leveraged intent data. Why, and how? Find answers in this webinar, which features insights from marketing experts from TechTarget, Xcitium and Alation.

Posted: 24 Aug 2023 | Published: 24 Aug 2023

EZINE: In this issue, read all about how the storage world is continuing to evolve as it looks to the cloud, security and ESG compliance requirements. Also discover six steps to making your business more sustainable and read about how IBM's channel boss is set to make a difference.

Posted: 28 Feb 2023 | Published: 01 Mar 2023

EZINE: In this month's issue, we cover changes in distribution and the challenges being faced by those aiming to add value.

Posted: 08 Feb 2021 | Published: 03 May 2019

EZINE: It's time for flash Users have started to move towards flash storage in serous numbers and now is the time for the channel to get behind the technology

Posted: 08 Feb 2021 | Published: 07 Oct 2016

EZINE: With technology always changing, it can feel like an impossible feat to keep up – we speak to experts about how the channel handles rapid change and the pressure this places on partners to meet customer expectations. Also read about major themes of the market and how the topic of return on investments needs to stretch beyond economics

Posted: 06 Jul 2023 | Published: 07 Jul 2023

EZINE: An issue looking at what products are in demand now in the storage world and what technologies are coming that need to be embraced by the channel.

Posted: 08 Feb 2021 | Published: 29 Jun 2018